Wells Fargo CEO Charles Scharf announced on Friday that the bank's 4,349 locations across the US will undergo significant cosmetic changes to improve customer experience and employee engagement.

During an earnings call on Friday, the exec told investors that the company was overhauling all branches to modernize their interiors and appearance, including updating furniture, lighting, carpeting, paint, and digital displays, on top of doing away with teller lines.

Scharf promised "to invest in refurbishing our branches while at the same time making enhancements for account opening experience in both our digital and branch accounts" despite seeing 2,280 branch closures nationwide since 2017.

It comes as Trump looks 'at risk of serious health condition' as photo shows a stark change and his bizarre comment about his 'ass' - prompting anger.

The banking retailer has previously said they would triple the number of annual branch refurbishments by 2027 and establish an ongoing five year renovation cycle for its branches.

Wells Fargo CEO is trying to revamp the bank's image (
Image:
AFP via Getty Images)

The revamp promises "enhancements" to how customers open accounts both in person and online, replacing teller lines with "collaborative areas" for bank employees to meet with customers, turning branches into "consumer-focused" spaces.

Wells Fargo has had to recoup its image after facing scrutiny for opening millions of fraudulent bank accounts and credit cards without customer consent in 2017 as employees felt pressure to meet rigorous account quotas.

The cross-selling scandal led to loss of customers and the closure of over 2,000 locations in the last 8 years as people lost faith in the bank despite reaching a settlement. The bank hopes that their plan to refurbish all locations will improve the customer experience.

Scharf also weighed in on the current status of the economy, customer spending, and the ongoing trade war that has led to volatility in the market.

He explained that consumers continued to spend money despite ongoing economic uncertainty and rising inflation, though lower-income customers were showing "stress" in their spending patterns, while "affluent customers continue to show strength."

When it comes to Trump's trade war, he hoped for "timely resolution" which he believes "benefits the US, would be good for businesses, consumers and the markets."

"I'm encouraged by the administration to take on some very difficult issues," he said.

"We support the administration's willingness to look at barriers to fair trade for the US, though there are certainly risks associated with such significant actions, and we see concern playing out in the markets, and the economic uncertainty that now exists."

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