HAIKOU -- The 5th China International Consumer Products Expo (CICPE) attracted the participation of a record-breaking 1,767 companies and 4,209 consumer brands from 71 countries and regions this year, according to a press briefing on Friday.

Events targeting global brands, e-commerce and country-specific suppliers led to 52 intended cooperation agreements, the value of which amounted to approximately 92 billion yuan (about $12.6 billion), said Zeng Rong, chief economist at Hainan provincial bureau of international economic development.

HAIKOU - Driven by booming tourism, innovative policies and robust retail growth, China's island province of Hainan is rapidly becoming a vital domestic and international consumption destination, said a white paper released during the ongoing 5th China International Consumer Products Expo (CICPE).

"The 2025 Hainan Travel Retail White Paper" was jointly released by KPMG China and the Moodie Davitt Report at the 5th Global Consumption Innovation & Duty Free and Travel Retail Exchange Event. Part of the CICPE, the event convened industry leaders, policymakers and international brands to explore opportunities in retail tourism and the island's pioneering economic reforms.

HAIKOU — A seamless integration of cutting-edge technologies into daily life is taking center stage at the ongoing fifth China International Consumer Products Expo in South China's Haikou, Hainan province, painting a vivid picture of a smarter, more interconnected future.

Slated from April 13 to 18, this year's expo features for the first time dedicated exhibition zones for groundbreaking innovations in artificial intelligence and the low-altitude economy.

HAIKOU — The fifth China International Consumer Products Expo, held in the tropical island province of Hainan, has reaffirmed the country's position as a vital marketplace for global enterprises.

This year's expo has drawn record participation from over 4,100 brands across 71 countries and regions, reflecting the expanding international appetite for engagement with China's vast consumer market and its evolving landscape.

The transformation of Chinese consumption habits is accelerating, with consumers poised to boost spending on leisure, entertainment and healthcare goods and services as they shift from basic material satisfaction to aspirational and personalized consumption, a new report said.

The report, released by CITIC Securities during the fifth China International Consumer Products Expo in Haikou, Hainan province, which concludes on Friday, said the digital economy and biotechnology are fueling new consumption trends in China and posing challenges to traditional consumption patterns.

The global yachting world turned its attention to Sanya, Hainan province this week as the fifth China International Consumer Products Expo, held from Sunday to Friday in the provincial capital of Haikou, hosted its first dedicated international yachting exhibition in the coastal city, featuring 62 companies from over 20 countries and more than 150 vessels.

The exhibition, held as the expo's first sub-venue in Sanya, aims to foster collaboration across the yachting industry's production, education, research, innovation and investment segments.

British businesses are seizing the spotlight as the United Kingdom takes center stage at the 5th China International Consumer Products Expo in Haikou, Hainan province, with exhibitors expressing optimism about the vast potential of the Chinese market.

The UK, this year's Guest Country of Honor, has brought 27 brands spanning foods and beverages, personal wellness, fashion and sporting goods to the ongoing expo, which runs from Sunday to Friday.

Sanya is transforming its yacht economy with Free Trade Port policies, unlocking diverse opportunities across luxury and mass consumption sectors. Key benefits include duty-free yacht imports, 183-day guarantee-free berthing for foreign yachts, and convenient access to open waters for cruising. As a vital part of the maritime economy, yacht tourism is expanding Hainan's tourism offerings from land to sea, reaching 100-200 nautical miles offshore. In the future, superyachts will facilitate tourism across unlimited navigation areas, showcasing the Free Trade Port's open vitality of "thriving through marine development".

New innovations in the low-altitude economy are on display at the ongoing 5th China International Consumer Products Expo held in Haikou of Hainan province, China News Service reported on Tuesday.

"We hope to see more visitors tour around Hainan island in manned airships in the future," said Xin Guozhong, deputy general manager of Shenzhen Yingzhao Airlines Co. The civil manned airship AS700 has drawn attention due to its streamlined gas bag shape. Compared to other aircraft, the biggest advantage of airships is that they can stay airborne longer, offering breathtaking natural scenic views to tourists, enhancing their sightseeing experience.

HAIKOU  -- At the fashion lifestyle exhibition area of the ongoing 5th China International Consumer Products Expo in Haikou, capital of South China's Hainan province, six brands under Volkswagen Group China, including Volkswagen, Audi, Porsche and Bentley, showcased the latest advancements in luxury and electric mobility.

This marks the third consecutive year that the German automaker has participated in the expo.

HAIKOU - With innovative design and display forms, intangible cultural heritage products from all over the country, ranging from traditional handicrafts to specialty food, are showcased at the expo to demonstrate the profound heritage of traditional Chinese culture and attract the attention of many visitors.

This week, the world's gaze converges once again on the coast of the South China Sea – Haikou, Hainan province. A total of 71 countries and regions, about 1,700 enterprises, and over 4,100 brands have converged here, forming a gravitational field for global premium goods, with the scale reaching a new high. CICPE serves as the "world's showcase" for the closed-loop operation of the Hainan Free Trade Port and a grand declaration of China's pursuit of further high-level opening-up. Let's take a look!

As the complexity, severity and uncertainty of the external environment continue to intensify, China's foreign trade has been seeing certain pressure, and the government will help guide the nation's exporters to find more business opportunities in the super large-scale domestic market, a senior official said.

The 5th China International Consumer Products Expo opened on Sunday with Beijing as the guest city, high-tech medical debuts, and a new Hainan food showcase, drawing global brands to explore China's consumer market potential.

The expo runs through April 18 in Haikou. Beijing was selected as the guest city for the first time at the CICPE, hosting a themed promotion day on Monday at the Hainan International Convention and Exhibition Center.

Technology is injecting new momentum into consumer markets, producing more diversified consumption scenarios to meet growing demand from consumers, said business executives at the ongoing fifth China International Consumer Products Expo on Monday.

With growing consumer awareness, skin care products are evolving beyond basic moisturizing and whitening to encompass areas like cellular repair and anti-aging within the biotechnology sector.

Zhao Yan, CEO of Bloomage Biotech, highlighted a shift in the roles of Chinese enterprises toward technology-driven and sustainable development.

Despite a complex and ever-changing international situation and with the process of globalization facing challenges, China has always embraced the world with its high-standard opening-up, attracting investments from many foreign enterprises.

Officials and top executives of foreign companies made the remarks during the ongoing fifth China International Consumer Products Expo in Haikou, Hainan province, the biggest ever compared with past editions, which points to the confidence of global consumer enterprises in China.

HAIKOU - A seamless integration of cutting-edge technologies into daily life is taking center stage at the ongoing fifth China International Consumer Products Expo (CICPE) in South China's Haikou city, painting a vivid picture of a smarter, more interconnected future.

Slated from April 13 to 18, this year's expo features dedicated exhibition zones for groundbreaking innovations in artificial intelligence (AI) and low-altitude economy for the first time.

As China's only national-level exhibition focused on consumer goods, this year's edition emphasizes innovation and global collaboration. The expo has drawn the participation of over 4,100 brands from over 70 countries and regions.

China's super-large consumption market still holds enormous potential and serves as an important engine to drive economic growth, despite the increasing complexity and uncertainty of the external environment.

Industry experts and top executives made the remarks during the 5th China International Consumer Products Expo, which opened on Sunday in Haikou, Hainan province. The expo runs through Friday.

LONDON -- The China International Consumer Products Expo (CICPE) in Hainan has consistently proved China's determination towards openness and reflected its strong commitment to expanding its market and sharing opportunities with the world, the president of Burberry Greater China told Xinhua on Saturday.

"This policy orientation has created a stable and open market environment for businesses, offering us greater confidence in making long-term investments and fostering growth within China," said Josie Zhang, president of Burberry Greater China, in a written interview with Xinhua.