The University of West Georgia Department of Athletics has announced a new partnership with Peak Sports MGMT to oversee multimedia rights and enhance the Wolves’ brand.
“We look forward to our new partnership with Peak Sports MGMT,” said UWG’s Deputy Director of Athletics and Chief Operating Officer Karen Allen. “As we continue our transition and elevation to Division I, revenue generation has never been more timely and important, we are grateful for Peak’s commitment to enhancing resources for UWG Athletics as we further elevate our brand and improve the student-athlete experience at the University of West Georgia. Also, I’d like to say thank you to LEONA for their consultation during this process.”
Peak Sports will manage and sell all sponsorship inventory for UWG Athletics, including venue signage, program advertising, digital and web content, game sponsorships and special events, along with several other opportunities.
“Peak Sports is proud to partner with University of West Georgia Athletics during this exciting transition to Division I,” said Ryan Holloway, President of Peak Sports MGMT. “As the Wolves take this historic step forward, we’re thrilled to help grow their brand through dynamic sponsorships and ticketing strategies that match the energy of this new era. We are excited to get to work with Director of Athletics Jason Carmichael and his staff.”
“Welcoming the University of West Georgia into the Peak Sports family marks another major milestone for our team,” said Wesley Abercrombie, Vice President of Sales at Peak. “We do what we do because of our commitment to meritocracy — where results, connections, and relentless effort are prioritized above everything else. UWG recognized that commitment, and we’re honored to step in and provide the dedicated service and revenue growth they deserve.”
Peak Sports MGMT is a boutique sponsorship/advertising/ticketing/event management/NIL firm out of Allen, Texas.
Current properties for Peak Sports include the University of Akron, University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Missouri Western State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, The College of the Holy Cross, Jacksonville State University, Portland State University, Alabama State University, Ferris State University, University of North Alabama, Charleston Southern University, the University of the Incarnate Word, and Fairleigh Dickinson University.
