'Whataburger Serves'

November 2, 2009

Company Turns Caring Family Culture into System-Wide Service Initiative; Program Benefits Customers, Communities and Employees During Down Economy

SAN ANTONIO, TX, November 02, 2009 /24-7PressRelease/ -- Iconic quick service chain Whataburger announced today the launch of 'Whataburger Serves,' a sweeping long-term initiative designed to share the Whataburger spirit of selfless service with customers, employees and the community.

"It is widely known at Whataburger that my favorite bird is the eagle because in stormy times, when all other birds seek refuge, the eagle soars," said Tom Dobson, Whataburger Restaurants, LP Chairman and CEO. "In these tough economic times, our company is going to soar to extend a helping hand to our customers, community and employees in an effort to restore a little bit of hope."

'Whataburger Serves' will provide a series of themed activities that demonstrate Whataburger's service-oriented approach to business. Plans include events to build employee team spirit and morale, customer appreciation initiatives with fun moments and free food offers, and community initiatives that will support groups in need.

'Whataburger Serves' will kick off in November with 'Family Pride Night' where family members of Whataburger's 21,000+ employees receive half-price meals. On Tuesday, November 10, customers get their first glimpse of the initiative with "Show Us Your Orange" a customer appreciation night held at all Whataburger restaurants. Diehard customers are invited to dress head to toe in the company's signature orange and receive a free Whataburger for dine-in service. In November and December, a company toy drive will give employees the opportunity to spread holiday cheer for area children in the communities Whataburger serves.

Though the program is new, the principles behind it are not. Harmon Dobson founded Whataburger in 1950 with the idea that each employee and customer was to be treated like family. That legacy has been carried on for 59 years by Dobson's family, who still own the company.

"The Dobson family and Whataburger are committed to honoring their father's vision to treat each person with genuine care and respect," said Preston Atkinson, Whataburger Restaurants, LP President and COO. "Ever since Harmon sold his first burger Whataburger has been all about serving. We live our founder's legacy every day and we know he'd be proud of this initiative."

To learn more about Whataburger Serves and coming plans, visit http://www.whataburger.com/whataburger_serves.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with nearly 700 locations in 10 states with sales of more than $1 billion annually. Visit http://www.whataburger.com for more information on the company.

MEDIA CONTACTS:
Suzanne Miller or Allison Yeaman
SPM Communications
(817) 329-3257
spm@spmcommunications.com
allison@spmcommunications.com

Natalie Silva
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6547
nsilva@wbhq.com



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