WARHEADS shreds it up at ESPN Summer X Games 15

November 1, 2009

WARHEADS candy sponsors top Extreme Sporting event - ESPN Summer X Games

COLORADO SPRINGS, CO, November 01, 2009 /24-7PressRelease/ -- WARHEADS was shredding it up at this year's ESPN Summer X Games in Carson, California. Over 110,000 people attended the action sports event, and WARHEADS was front and center. "WARHEADS is a perfect fit with our events and fans, and we are excited to partner with them. We pick companies and brands to partner with that match the edgy and extreme nature of our events, and there was no question that WARHEADS fit those criteria", stated Marc Murphy, Director of Event Development at ESPN. WARHEADS' partnership with X Games included involvement in the XFest where over 250,000 pieces of candy were sampled to crazed fans, and sponsorship of the amateur Skate Park where skaters were rewarded with their top tricks with WARHEADS branded skateboards. WARHEADS was also getting the buzz going with sour face-off video contests with the chance to win branded water bottles, bandanas, shirts, hats, and skateboards. "The response to WARHEADS by the attendees was overwhelming, especially to the new WARHEADS Sour Chewy Cubes. It reinforced the strength of the brand and drove new consumers to the WARHEADS brand", stated Ryan Wilson, Brand Manager for WARHEADS.

In addition to the partnerships with ESPN Winter and Summer X Games, WARHEADS will continue to drive brand awareness and trial in 2009 with events that match the edgy, extreme nature of the WARHEADS brand. WARHEADS will get attention from the video game community with its sponsorship of two key events, McDonald's Midnight Gaming Championship Series and Gamestop video game launch parties. McDonald's Midnight Gaming events bring together gaming enthusiasts to challenge their skills against others in late night tournaments. From April through September, over 30 events will take place across the country. Sour face-off video contests will occur and over 1 million pieces of candy will be handed out. Also in 2009, WARHEADS will also be teaming with Gamestop to help promote major video game launch parties. It will be "game on" at the over 3,000 Gamestop stores across the country as over 1.5 million pieces of candy are sampled.

The WARHEADS brand is part of the Impact Confections leading portfolio of candy. Mass merchants, convenience, drug and grocery stores all turn to Impact Confections as the pacesetter in interactive candies. As a leading innovator for confectionery candies, Impact Confections is the recipient of numerous coveted industry awards for product originality. The company's diverse product portfolio encompasses such leading consumer brands as WARHEADS , Lollipop Paint Shop, and Carousel Pop. Impact Confections, Inc. also owns Melster Candies in Cambridge, WI, where it produces well known traditional goodies such as Circus Peanuts, Peanut Butter Kisses, Salt Water Taffy, Coconut Toasties, Chocolate Covered Marshmallow, and Creme Drops. For more information, visit http://www.impactconfections.com or http://www.warheads.com.

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